The 1969 Riviera still carried the same basic design from 1966 redesign and was still all about personal luxury. This 1966-1970 Riviera shared it’s platform with the Oldsmobile Toronado and the Cadillac Eldorado. However the Riviera was rear-wheel drive while the Oldsmobile and Cadillac were front-wheel drive.
The Riviera had a long curvaceous body. The headlamps were concealed, but pivoted up above the grille when not in use. The Riviera was available as a base and The Gran Sport trim levels. Inside the Riviera, was standard front and rear bench seats. The front and rear bucket seats with the center console were now optional. Seating options included a Strato-bench seat with armrest or Strato bucket seats. The bucket seats were available with either a short consolette or a full-length operating console with a “horseshoe” shaped floor shifter and storage compartment. Both options were available with a reclining seat option for the passenger’s side.
Changes to the 1969 Riviera included minor styling changes. The grille was changed from the crosshatch pattern seen in 1968 model to a pattern of finely-spaced, slim vertical bars overlaid by two wider horizontal bars. The front marker lights were now shorter and square. The front seats had new headrests. The ignition switch was moved to the steering column from the instrument panel, so that it now locked the steering wheel and selector lever when the key was removed. The exterior chrome side trim was reworked. The rear end of the Riviera was reworked with new a new bumper and new 3-section tail light lenses. Sales were strong for 1969 at 52,872.